Groupon is running a similar campaign on Google, using the platform’s advanced targeting tools, such as Google’s advanced targeting tools such as Customer Match (a tool that enables a retailer to upload its email lists to find its customers when they search on Google), remarketing lists for search ads (RLSA) (a tool that enables a retailer customize its search ads campaign for consumers who have previously visited its site) and Similar Audiences (a tool in which Google targets users who are searching the same terms as users recently added to the merchant’s RLSA lists, such as Customer Match). Steppingstones to B2B ecommerce excellenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces But, you know, if the ends justify the means they so be it.B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference maybe the brand got raked through the coals Monday morning quarterbacks. It was kind of a very different way of doing it, certainly. That said, "perhaps if more consumers go into these websites and make donations to these organizations, then the mission is accomplished," Adgate added. He also said it might have been better to target the ads to a narrower audience, rather than broadcast them during the biggest annual TV event of the year - the Super Bowl.
ET: In a conversation recorded for today's All Things Considered, Horizon Media senior vice president Brad Adgate told NPR's Melissa Block that "to a lot of people needed further explanation" to make clear they were spoofs and to make the links (which Groupon does at its "Save the Money" website) to the very real advocacy groups to which the company says it will match customers' donations.
Both commercials, one for Bud Light and the other for Doritos, starred dogs. Groupon's 'Save the Money - Tibet' commercial is: customer surveysīy the way, there was a tie at the top of USA TODAY's Ad Meter for favorite spot.
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